As Chief Strategy Officer of Crystal Group, Srivats Narayanan leads corporate strategy and business growth initiatives. With extensive experience in operations, supply chain, and strategic planning, he ensures that the company remains competitive in a dynamic market. His expertise in driving operational efficiency, optimising business performance, and aligning market trends with business objectives strengthens Crystal Group’s position as an industry leader.

Srivats Narayanan is a seasoned executive with a unique blend of technical and business acumen, holding a B.Tech in Chemical Engineering and an MBA Majoring in Sales and Marketing. With over a decade of leadership experience, he has consistently delivered exceptional results in operations management, sales and marketing, and supply chain optimisation.

Srivats’s professional journey began at Saint-Gobain India Pvt Ltd, where he garnered invaluable expertise in technical management, supply chain, and operations across India and Europe. He then leveraged his expertise to drive strategic growth at Crystal Group, where he currently serves as Chief Strategy Officer (CSO).

As a strategic leader, Srivats excels at spearheading production operations, streamlining processes, and orchestrating initiatives that propel business growth, market positioning, and operational excellence. His distinctive blend of technical, business, and leadership expertise makes him a driving force behind Crystal Group’s success.

Key Responsibilities:

• Defining and executing long-term business strategies.
• Enhancing operational efficiencies and driving innovation.
• Aligning company growth initiatives with industry advancements.
• Cultivating a culture of continuous improvement and collaboration.

Educational Background:

• B.Tech in Chemical Engineering
• MBA (Major in Sales and Marketing)

Leadership Approach:

Srivats believes in data-driven decision-making, innovation, and strategic foresight. His leadership fosters a high-performance culture, ensuring that Crystal Group continues to thrive in a competitive landscape.

Professional Background:
Nor Aini holds a Bachelor of Education (Accounting) degree from UPSI, Tanjung Malim, Perak. She joined Crystal Group Development, a subsidiary of Crystal Group, immediately after graduation in June 2010. With nearly 15 years of experience, she has supported management in various finance and administrative tasks across Crystal Group. Currently, Nor Aini serves as the Executive Assistant to the Chairman, overseeing his properties and managing matters related to the administration and finance of the Chairman’s office.

Role at Crystal Group Companies:
As Executive Assistant to the Chairman, Nor Aini provides key support in administration and finance, managing the Chairman’s properties and assisting with special tasks related to strategic planning. Her role involves ensuring the smooth operation of the Chairman’s office and contributing to the effective execution of high-level initiatives.

Personal Note:
Nor Aini values efficiency, organisation, and teamwork in her professional life and is committed to supporting the company’s growth through her dedicated work.

Professional Background:
Cynthia Lum joined Crystal Group in 2024 as Finance Manager, bringing over 10 years of extensive experience in corporate finance, treasury, budgeting, financial analysis, accounting, audit, and tax within the retail and hospitality industries. She is a qualified ACCA and ICSA professional and was honoured as the winner of the Malaysian Best Corporate Law in the UK Professional Exam.

Cynthia’s expertise encompasses a strong understanding of Financial Reporting Standards (MFRS) and regulatory requirements, alongside exceptional communication and negotiation skills.

Role at Crystal Group:
As Finance Manager, Cynthia oversees all aspects of the company’s financial operations, including treasury management, accounting, budgeting, and compliance. She works closely with the Chief Financial Officer (CFO) to ensure the smooth functioning of finance operations, mitigate financial risks, and deliver accurate financial analysis, forecasting, and budget management.

Professional Background:
Lee Fui Sun holds a Diploma in Accounting and brings over 15 years of experience in the finance and accounting industry. She has developed expertise in financial reporting, budgeting, and regulatory compliance, with a strong track record of managing financial operations and optimising cash flow.

Her career spans multiple industries where she has gained comprehensive knowledge in financial planning and adherence to regulatory standards. Fui Sun’s experience allows her to navigate complex financial landscapes, ensuring robust financial management practices.

Role at Crystal Group:
As Assistant Finance Manager, Fui Sun plays a key role in supporting senior management by providing accurate financial insights, enhancing cost-control measures, and streamlining financial processes. She contributes to the company’s success through her analytical approach, dedication, and ability to deliver precise financial reporting, ensuring the smooth running of financial operations.

Professional Background:
Kenneth Boo holds a Bachelor’s Degree in Business Studies/Administration/Management and has significant experience in procurement. He is skilled in sourcing, supplier negotiation, and inventory management, with a focus on cost-efficiency and quality control. Kenneth excels in streamlining procurement processes and ensuring timely delivery to meet company needs.

Role at Crystal Group:
As Assistant Procurement Manager, Kenneth manages sourcing, supplier selection, contract negotiations, and inventory control. He works closely with various departments to ensure efficient and cost-effective procurement, supporting the company’s operational goals.

Personal Note:
Kenneth is passionate about sustainable procurement, always seeking eco-friendly and cost-effective solutions.

Professional Background:
Alex Lim is a seasoned professional with extensive experience in the glass industry. Graduating with a diploma in hotel management from Shatec Singapore, Alex has built a remarkable career spanning over 15 years at Crystal Group. His journey from a Production Intern to Regional Manager has provided him with a comprehensive understanding of the glass industry, enabling him to navigate complex business landscapes with confidence and precision.

Sales and Management Expertise:
Alex’s sales acumen is complemented by exceptional management skills, which empower him to lead cross-functional teams and drive business growth. His ability to connect with clients, understand their needs, and deliver tailored solutions has been a cornerstone of his success. He is known for fostering strong client relationships and spearheading initiatives that contribute to the company’s expansion in Malaysia and South East Asia.

Personal Strengths:
Alex’s perseverance, calm approach, and unwavering integrity underpin his professional achievements. Admired for his leadership and dedication, he combines his expertise with a passion for travel, running, and photography, making him a well-rounded and inspiring individual.

Professional Journey:

• 2010-2011: Production Internship
• 2011-2014: Sales Executive
• 2015-2022: Sales Manager, Projects
• 2023-Present: Regional Manager, Key Accounts (Malaysia and South East Asia)

Professional Background:
Vincent holds a Bachelor of Commerce degree with a double major in Management and International Marketing. With extensive experience in sales and business development, he has been instrumental in driving revenue growth and expanding market reach.

Role at Crystal Safety Glass:
As Sales Manager, Vincent leads and manages a team of sales representatives, identifying market opportunities and developing strategies to capitalise on them. He plays a key role in building and maintaining strong relationships with clients while working closely with marketing, production, and customer support teams to ensure seamless collaboration and business success.

Personal Note:
Vincent is passionate about delivering results through strategic planning, teamwork, and customer-focused solutions. His commitment to excellence drives both his team and the company toward sustainable growth.

Professional Background:
Chiew Kin began her career in the production team, where she gained invaluable hands-on experience in manufacturing processes, quality control, and operational efficiency. Working closely on the shop floor provided her with an in-depth understanding of technical intricacies, production challenges, and workflows. This foundation not only enhanced her problem-solving skills but also enabled her to align operational processes with broader business objectives, driving effective solutions across the company.

Role at Crystal Group:
As the Business Development Manager, Chiew Kin is responsible for identifying new business opportunities, nurturing strong client relationships, and developing strategies to drive revenue growth. She collaborates closely with the production team to ensure that safety glass products meet market demands while maintaining the highest standards of quality, compliance, and customer satisfaction.

Personal Note:
Chiew Kin is passionate about leveraging her production expertise to bridge the gap between operational capabilities and client needs. She is committed to fostering sustainable growth and creating long-term value for the company.

Professional Background:
Ravikumar Rajendran holds a Bachelor of Engineering in Mechanical Engineering and brings over 17 years of experience in the glass manufacturing industry. His career includes key roles at esteemed organisations such as Saint-Gobain Glass India Ltd. and Crystal Group.

Ravikumar’s expertise spans a wide range of glass production processes, including windshield manufacturing, bullet-resistant glass production, and advanced glass processing techniques such as lamination, insulated glazing, and tempering. His extensive experience has equipped him with a deep understanding of the industry’s technical and operational demands.

Role at Crystal Group:
As Production Manager, Ravikumar leads production teams to optimise processes, execute detailed planning, and drive overall operational efficiency. His responsibilities include enhancing customer satisfaction by ensuring On-Time-In-Full (OTIF) deliveries, reducing internal rejection rates, and fostering continuous improvement in production practices.

Professional Background:
Thanasegaran holds a Bachelor’s degree in Mechanical Engineering and brings over 25 years of extensive experience in the engineering field. Throughout his career, he has held various senior positions across diverse industries including construction, F&B, semiconductor, mining, and automotive. His extensive experience has equipped him with a deep understanding of operational efficiency and equipment management, making him a valuable asset in the engineering sector.

Role at Crystal Group:
As the Maintenance Manager, Thanasegaran is responsible for overseeing all activities related to the maintenance, repair, and replacement of equipment and facilities. He ensures the smooth operation of essential systems that support the organisation’s activities, prioritising both efficiency and safety. His leadership in this role plays a critical part in minimising downtime and maximising the productivity of the company’s operations.

Personal Note:
Thanasegaran values integrity and effective teamwork in achieving operational excellence.

Professional Background:
With a Certified Human Resource Practitioner accreditation and over 30 years of extensive experience in the HR field, Hazeline has honed her expertise in strategic HR planning, talent acquisition, employee relations, and ensuring compliance with labour laws. Her professional journey spans multiple industries, showcasing her adaptability and leadership in managing HR operations to align with diverse organisational needs.

Role at Crystal Group:
As the Assistant HR Manager, Hazeline is responsible for overseeing all HR operations within the company. She implements lean processes, drives cost-saving initiatives, and develops strategies to enhance employee engagement. Hazeline’s role is integral in aligning HR solutions with Crystal Group’s business objectives, ensuring a productive, harmonious, and supportive workplace that fosters growth and success.

Personal Note:
Hazeline is passionate about fostering positive workplace cultures. She values teamwork and is dedicated to empowering employees, helping them unlock their full potential for personal and professional growth.